on the mrt today i was reading this interesting article recommended by my teacher, titled " The Color of Success" by Ravi Misra from the Lexean magazine. it talks about how colors affect our preception and how businesses uses color as their marketing strategy to attract customer. this is rather effective becaused as quoted by Angela Wright ( Color psychologist consultant) " Color is noticed by the brain before shape or wording." therefore brands are sending messages to consumers unconsiously.
the above is the brief summary of the article.. in this entry.. wad i wanna share is the global color wheel that was also in this article. it lists the colors and wad it means and wad it is perceived in different country.
Black - the european and north american color for funerals. the color for mourning for distant relatives when combined with blue in china. ( for me personally black help me look thinner in clothing... haha)
Red - the color of prohibition and warnings in europe. popular in chinese as the color of communism. in india, it is a hindu symbol of love and generally denote life, action and gaiety. (to me.. it denotes as love.. tats y it is so popular in my own surrounding.. =p )
Pink - the color for baby girls in the uk and baby boys in belgium and eastern france. seen as male color in japan. (it symbolises sweetness and cuteness.. for baby gurls to me.. hee)
Blue - the color for baby boys in the uk and baby girls in belgium and japan. seen as informative and trustworthy in europe. in india, blue means truth and has intellectual appeal. ( for me.. i see it as depressed.. or clam depending on mood... lala)
Yellow - the color of caution in europe. an imperial chinese color which denotes grandeur and mystery. in india, it is the color of merchants and second only to white in sanctity. ( i see this color as sunny and cheerful~!)
Orange - popular in holland, where it is national color but unpopulare in southern ireland, where it stands for the protestant church. it is a symbol of thursday in thailand. (it is a symbol to go out and play~!! in my life!)
Green - the color of the environment in europe and a significant color for all muslims. it has religious significance in malaysia but is used commercially too. popular in mexico. (it spells nature to me.. the grass ish green.. then trees are green.. caterpillar also green~!)
Purple - the color of royalty especially in the uk. the color of soothing in india but also associated with sorrow. the color for sorrow in brazil. has religious connotations in peru. (has avoidance connotations in me.. cuz it reminds me of my bro *bleah*)
Brown - unpopular in germany for clothing as too political following hitler's germany. it is tot to bring bad luck in brazil. ( its bittersweet to me.. simply cuz.. its the color of CHOCOLATE~!! yumz~~)
tat wraps up the global wheel of colors.. wish you peeps are enlightened and perceive color vibrantly ^_^
